About Seaforth

A venture studio built in Southern California.

We identify consumer opportunities and develop products internally from concept to market.

The Southern California coastline

Our model

We build instead of simply advising.

Seaforth Strategies builds consumer technology companies focused on how people connect, experience life, and interact with technology.

Product development, software engineering, brand, and growth come together in one operating model, so the product and its market can evolve together.

Founders

Built by operators.

Abby Lehr, Co-Founder and Software Engineer at Seaforth Strategies

Abby Lehr

Co-Founder & Software Engineer

LinkedIn ↗

Abby works across product development, software engineering, brand, and growth, building consumer technology products from concept through launch.

Her work spans full-stack development, AI-assisted engineering, product strategy, UX, positioning, go-to-market, acquisition, analytics, and growth experimentation.

Isaiah Soicher, Co-Founder and Software Engineer at Seaforth Strategies

Isaiah Soicher

Co-Founder & Software Engineer

LinkedIn ↗

Isaiah helps develop the technology and product systems behind Seaforth’s consumer ventures, working across software engineering, product development, and technical execution.

His background spans software and applied engineering, informed by his education at Northwestern University. He brings an engineering-led approach to moving products from early concepts toward launch.

Studio team

The people building alongside us.

Our approach

Product and market, built as one.

How we build