01
Connection
How people meet, communicate, date, belong, and build relationships.
Southern California consumer venture studio
We build products people want to use.
Seaforth creates consumer technology products and communities from first concept through launch, acquisition, and growth.
- 01Identify
- 02Build
- 03Brand
- 04Launch
- 05Grow
Venture portfolio
Products moving from idea into market.
A look at the consumer products currently being built inside Seaforth, where product, brand, software, and growth are designed as one system.
Our thesis
We build around human behavior, not technology trends.
02
Experiences
How people discover, document, share, and experience life.
03
Consumer Technology
Products that improve everyday behaviors through software and thoughtful design.
How we build
From idea to growth.
Product, engineering, brand, and growth operate as one system from the beginning.
Identify
Find a meaningful consumer behavior, problem, or opportunity.
Build
Develop the product, technology, UX, and infrastructure.
Brand
Shape the position, identity, message, and consumer experience.
Launch
Create the market, audience, distribution, and acquisition systems.
Grow
Learn from behavior and data, then improve the product and its reach.
Ventures + Studio
We build our own companies. We also help select teams build theirs.
Ventures
We build and grow our own consumer technology companies.
Explore VenturesStudio
We partner with select companies on product development, websites, branding, growth systems, and marketing engineering.
Explore StudioOperating capabilities
Built in-house.
01
Product
- Product strategy
- Full-stack development
- AI-assisted engineering
- UX
- Infrastructure
02
Brand
- Positioning
- Identity
- Messaging
- Creative direction
- Consumer experience
03
Growth
- Go-to-market
- Content
- SEO + AEO
- Paid acquisition
- Analytics
- Community
- Experimentation
Built by operators
Founders who build the ventures.
Abby Lehr
Co-Founder & Software Engineer
LinkedIn ↗Abby works across product development, software engineering, brand, and growth, building consumer technology products from concept through launch.
Her work spans full-stack development, AI-assisted engineering, product strategy, UX, positioning, go-to-market, acquisition, analytics, and growth experimentation.
Isaiah Soicher
Co-Founder & Software Engineer
LinkedIn ↗Isaiah helps develop the technology and product systems behind Seaforth’s consumer ventures, working across software engineering, product development, and technical execution.
His background spans software and applied engineering, informed by his education at Northwestern University. He brings an engineering-led approach to moving products from early concepts toward launch.
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